When Design Thinking Meets Sustainable Investing
Hi👋, welcome to my product & innovation site.
Previously, I had rich experience in fintech product design. I care about human needs and business impacts by designing digital solutions using design thinking.
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With that foundation, I now apply human-centered UX principles to create clear, engaging, and trustworthy communication in the sustainable finance space.
shaping sustainable investment conversations through UX thinking
— UX Writing Frameworks —
Applying proven UX writing principles to ESG contexts to make complex information clear, actionable, and human-centered.— Mini Content System Map —
A visual breakdown of content flows—like newsletters and onboarding—designed to guide users through seamless, purpose-driven journeys.— FinTech —
Take a look at how I joined startup teams and build MVP data/fintech products from 0 - 1. 
Mining3
Website & Earnings Dashboard Design for a new crypto mining service
Quantfund Investment
Market Monitoring and Access Control for Quantamental Hedge Funds
Sanctify App
Empowering a seamless value alignment investment experience
— School Research & Innovation Projects —
See how I uncover actionable insights and propose data-driven solutions for corporate sponsors. More studio projects @ Cornell Tech are coming soon…
— Side Projects —
My personal projects display a more systematic approach to create digital solutions for unmet user needs.
ParkMate
Expand the city connectivity to reimagine the parking experience with advanced automotive HMI and AR technology.Survey & Semi-structured Interview
Affinity Diagram & Priority Matrix
Critical User Journey
Usability Testing & Iterations
Secondary Research
Qualitative Research
Lofi Sketches and Storyboard
mid-fidelity “wireflow”
Competitive Analysis
Persona & User Journey Map
IA & Key User Flow
Usability Testing & Iterations
FinLite
An app that provides simple search and quick learning experiences to improve international student financial well-being in the U.S.Popul
A portfolio platform to help mid-tier and micro-influencers attract and facilitate business collaboration process