
Hey there, I’m Claire Lu.
Welcome to my page😎. I'm studying Technology and Innovation at Cornell Tech, where I’m exploring how tech can drive meaningful change. I have hands-on experience building fintech products from 0-1, and a solid foundation in finance from my time at Fisher College of Business, with a strong grasp of the VC/PE landscape
🌱 Why Now Sustainable Finance?
Tech innovation is essential, but capital allocation is what drives real-world change. Despite growing interest in ESG and impact investing, the funding still falls short — the annual investment gap to achieve the UN SDGs by 2030 is estimated at $4.2 trillion, and trillions more are needed to align global capital with a 1.5 °C pathway.
📝 Why Content Creation & Storytelling?
Numbers alone don’t move hearts—or markets. In the world of sustainable finance, compelling stories turn complex data into meaningful action. It’s a powerful tool to raise awareness, build trust, and inspire both consumers and investors. Through content creation—whether it’s writing or digital design—I aim to bridge the communication gap between sustainability solutions and the audiences who need to understand them most.
🌼 About my past and future?
I will devote myself to communication efforts in driving impact investing. My past milestones include completing the Sustainable Investing course from HBS and a 7-month Metrics Internship at Novata. Now, I’m an Impact Growth Assistant at The Sustainable Finance Podcast and also a sustainable investing fellow at 17 Asset Management.
Navigating My Website
👉 Insights: My Takeaways from conferences.
👉 DesignThinking: UX in Sustainable Investing
👉 Storytelling: Techniques and Applications
My Unique Values
My Skills
ESG knowledge + finance background
Content creation &
writing with storytelling
Product Thinking +
UX mindset
Event Planning
Real Values I Deliver
I bring credibility and depth to content — no fluff, just strategic substance
I make complex insights visually and emotionally clear and turn ideas into actionable narratives that engage founders, investors, and partners
I design content like it’s a product — user-first, structured, tested, considering all the stakeholders
I host more meaningful in-person gatherings by making it more intimate and value-exchange focused.
What You Will Get
Confidence in your messaging materials ——credible and in-depth content that positions you as a thought leader. Your platform/fund looks smarter and more credible.
Engaging educational content that drives measurable stakeholder action: increased investor interest, founder applications, and partnership opportunities
A systematic content strategy that creates cohesive, user-centered journeys across all touchpoints — from decks to onboarding to investor updates. Seamless, intuitive, and action-oriented. Less confusion, more conversion.
Intimate, mission-aligned experiences that strengthen relationships — LPs, founders, or ecosystem players leave feeling connected and inspired, not just informed.