👋 Hi there, I’m Claire Lu.

We live in the Authority Economy. For founders and executives, power and opportunity flow not to those who are just heard, but to those who are trusted, referenced, and seen as the undeniable authority in their space.

Yet, unshared expertise is latent capital - it exists but generates no return.

I help you invest it.

I transform the deep, latent expertise of founders and executives into a strategic content engine that builds authority, commands attention, and systematically attracts investors, clients, and talent.

My approach is the AEP Method - a system that mirrors how real opportunities are won:

  • Authority: Build credibility through visible proof. I ghostwrite and distribute high-impact LinkedIn content that positions you as the undeniable expert in your space.

  • Educate: De-risk the decision for your audience. Through strategic email courses and thought leadership, I help your prospects understand why you're the solution before they ever take a call.

  • Pitch: Convert warm, educated audiences into tangible outcomes. Whether it's a fundable narrative for investors or a clear value proposition for clients, your audience is primed to say yes.

Drawing from my background in finance, product development, content strategy, and startup ecosystem, I work with you to build thought leadership that doesn't just add to the noise—it cuts through it, building a brand that opportunities gravitate toward.

The Pitch Power Checklist